Lead Generation Specialist
Running Robots
Location: Remote / Iowa City, Iowa
Job Type: Full-Time
Reports To: CEO and Digital Marketing Manager
About Running Robots
Running Robots is a digital agency that partners with small to medium manufacturing businesses to grow through data-driven digital strategies. We specialize in Website Design with SEO, PPC, content marketing, and lead generation. Our goal is to bring manufacturing into the digital era with impactful, measurable results.
Role Overview
Senior Lead Generation Specialist (SEO and SEM Data + Automation Focus)
About the Role
We are hiring a Senior Lead Generation Specialist to perform SEO and LLM workflow executions and outcomes across our client base. This is a hands-on individual contributor role focused on implementing lead generation strategies and implementation using Wordpress, LLM automation tools, SEO Tools while following Google best practices.
This role is ideal for someone who enjoys doing the work, takes pride in execution quality, and is excited to scale small businesses through process and automation over time.
Responsibilities
Execute Lead Generation strategies inside WordPress
- Implement on-page and technical SEO using Rank Math/Yoast
- Perform keyword research, mapping, and intent analysis
- SEO quality, accuracy, and completion of monthly deliverables
- Resolve technical SEO and LLM issues
- Validate work using GA4, GSC, GBP, and Google AI Results
- Prepare clear client-facing summaries
- Support automation and efficiency initiatives using tools like SEMrush and n8n
- Reduce manual SEO effort through automation
Additionally, you will:
- Perform keyword research and SERP intent analysis to guide optimization priorities
- Monitor Search Enging and LLM performance and provide clear, actionable reporting
- Identify and address technical SEO issues impacting crawlability and visibility
- Stay current with AI and SEO best practices and algorithm updates
Location
US-based, Iowa preferred, CST hours required
Required Qualifications
- 3+ years of SEO experience managing campaigns across Google, OpenAI, Bing and Others.
- Strong understanding of keyword research, audience targeting, bidding strategies, and conversion tracking.
- Experience with SEMRush, Google Analytics, Google Tag Manager, and UTM tracking for performance measurement.
- Ability to analyze data-driven insights and optimize campaigns based on KPIs.
- Strong project management and communication skills.
Preferred Qualifications
- Google Ads and Meta Certifications.
- Experience with Zoho One, n8n, SEMrush, Screaming Frog, or other digital marketing tools.
- Experience in B2B marketing and lead generation for manufacturing companies.
- Familiarity with SEO and content marketing to align PPC efforts with organic search strategies.
Why Join Running Robots?
- Work with cutting-edge digital marketing strategies in a fast-paced, high-growth environment.
- Be part of a tight-knit team that values transparency, collaboration, and results.
- Opportunity for career growth into senior account management or strategy roles.
- Work directly with manufacturing clients, helping them scale through digital innovation.
Comprehensive & Competitive Benefits
- Paid Time Off (PTO) Vacation: 112 hours to start, with additional hours earned on anniversaries
- Sick Leave: 40 hours per year
- Paid Holidays, Parental Leave, Bereavement Leave, and Monthly Recharge Day
- Starting Salary: $50,000, with higher offers available based on experience.
- 401(k) with a 4% Employer Match
- Blue Cross Blue Shield Medical Plan(includes prescription drug coverage), plus Dental and Vision
- Paid Short-Term Disability and Life Insurance
- Charity Matching
Job ID: 100312
Posted 6 days ago
