Marketing and Communications Manager

 

Title: Marketing and Communications Manager	Employment Status: Full-Time; In-Office
Department: Development	Status: Non-Exempt
Reports to: Development Director	Supervises: None

POSITION DESCRIPTION: 

This position works to effectively market Cedar Valley Habitat for Humanity (CVHFH) and communicate the organization’s mission and programs through management of the CVHFH website, social media channels, email marketing, other digital engagement, mailings, and print marketing. Under the leadership of the Development Director, the Marketing & Communications Manager crafts annual and long-term strategies to meet the organization’s marketing and communications goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategy & Planning

• Work with all CVHFH team members to plan, coordinate, and execute campaigns, events, and daily operations.
• Develop, propose, and implement new strategies to reach donors, volunteers, shoppers, and general stakeholders throughout the organization’s service area.
• Maintain and follow social media and marketing schedules.
• Support growth and strategic operation of CVHFH.

Brand

• Ensure brand compliance with Habitat for Humanity International (HFHI)
• Write copy, conduct interviews, design graphics, and create layouts for all communications.
• Manage CVHFH website, updating event pages, build pages, photo and video galleries on a weekly basis and assuring that all CVHFH and HFHI brand standards are reflected. Regularly revise entire website for accuracy while assuring that pages are accessible.
• Document CVHFH operations by taking photos at build sites, ReStore, fundraisers, and appearances. Edit photos for quality and clarity. Manage collection on computer, google photos, website for archival, promotional, and future use.
• Document CVHFH operations by taking videos at build sites, ReStore, fundraisers and appearances. Create video packages for promotional and informational use. Subtitle and upload videos on Facebook, YouTube, and website. Manage footage archive for use in future projects.
• Oversee and update public philanthropic profiles on sites like Charity Navigator and Candid.
• Discover, claim, and manage external profile websites to ensure a unified and accurate representation of the brand.

Communications

• Lead the development and implementation of CVHFH’s direct mail appeals throughout the year. Responsible for letter content, design, layout, and strategy.
• Manage all social media accounts.
• Write, edit, and design content of monthly e-newsletter and other e-communications.
• Write and send press releases to all relevant media contacts as needed.
• Create and manage event registration pages.
• Manage advertising creation and schedule.
• Operate Google AdWords program to ensure continued compliance with Google grant. Create and manage advertising campaigns to maintain high click through and conversion rates, while increasing general outreach.  
• Edit and post job listings on website and external pages as necessary.
• Act as a spokesperson, media liaison, and representative through email, over the phone, and at events. 
• Convey marketing and communications initiatives to internal stakeholders.
• Maintain relationships with external media contacts.

 

Production

• Design and source items for external production, including building and site signage, promotional items, stationary, nametags, business cards and others.
• Monitor data platforms such as Google Analytics, OnMedia, and YouTube Analytics to ensure proper function; analyze data to improve marketing strategies and targeting.
• Maintain relationships with vendors.

 

Technical Support

• Determine event technology needs and set up event technology, as needed.
• Manage Customer Relationship Management platform. Perform profile support for donors and volunteers, as requested. Run reports and perform data analysis. Manage platform for function and stability.
• Manage office phone system, adjusting messaging and menus as needed. Reroute extensions and maintain flying directory as staff change.
• Provide assistance on technical issues with computer hardware, printers, phones, network, and software. Dispatch external tech resources, as needed.
• Consider and implement new technologies as needed.

REQUIREMENTS/QUALIFICATIONS:

• Bachelor’s degree in communications, journalism, graphic arts, digital media or related field preferred.
• A minimum of 3 years’ experience in business or nonprofit communications.  
• Proficient in Microsoft 365, WordPress, Adobe, Photoshop, Illustrator, InDesign, SQL and databases, virtual meeting platforms, social media platforms, and SEO.
• Ability to operate electronic equipment, including but not limited to, computers, printers, phones, and digital cameras.
• Ability to anticipate tasks, set priorities, meet deadlines, think and work strategically, and function well under strict deadlines and shifting priorities. 
• Flexibility to adapt to changing work environment.
• Ability to solve problems practically that may involve several variables with limited standardization.
• Excellent verbal and written communication skills.
• Ability to work independently as well as collaboratively and effectively with and among diverse populations and personalities.
• Ability to work some evening and weekend hours, occasional travel.
• Commitment to Habitat for Humanity International’s mission, vision, and principles.