Content Specialist- REMOTE

Meld Marketing

Meld Marketing is looking for a content wizard who has very strong writing skills and a passion for translating business and non-profit strategies into engaging, compelling, and results-oriented content. This is a full-time, largely remote position. 

This position requires someone who has a proven track record working across digital platforms, including social, email, SMS, Google Ads, blogs, SEO, websites, landing pages, and more. They also need to have familiarity working in print, ranging from brochures to postcards to magazines. 

One of Meld’s strengths is our personal interactions with our clients. This person will interact daily with a highly collaborative and talented internal team. Applicants must be true self-starters and be comfortable being client-facing, oftentimes engaging directly to ask questions, solve problems, and move projects forward. We are looking for someone who has had agency experience, is an excellent communicator, thrives in a fast-paced, highly collaborative environment, and has the discipline and skills to work remotely.

 

Why Meld?

Meld is a growing, award-winning, strategy-first, full-service marketing, branding, and digital agency in Iowa City, Iowa, home of the University of Iowa. We are a boutique agency that envisions, elevates, and executes brand identities, websites, digital marketing, content, design, packaging, photography, video, and more. 

In the past year, we have been named one of the Fastest Growing Companies, Best of the Area, and Coolest Places to Work. We are looking for someone who is inquisitive, hardworking, and has the experience and a passion for managing multiple projects and deliverables. We are fortunate to have amazing clients in retail food products (from craft beer to hummus and beyond), real estate and development, architecture, higher education, non-profits, and more. 

One of the biggest reasons for our success is we leave egos at the door and believe that there is no task too big or small for anyone on our team. If you have a positive outlook and client-first mentality and are looking to join a team of thinkers, builders, doers, and innovators, please apply.

REPORTS TO: Vice President of Client Relations

Responsibilities

  • Be highly collaborative with the Meld team and our clients. 
  • Meld is a remote company. But please note that all of our team members are responsible for being on site for key client meetings/events as needed. This is typically not more than once a month. 
  • Translate client goals and brand strategies into clear, compelling content across audiences and channels
  • Develop the persona, set the voice, tone, and messaging strategies, providing thoughtful content reflective of the target audience
  • Create content for campaigns for social media, digital ads, emails, video scripts, newsletters, press releases, landing pages, websites, packaging, print, and other mediums. 
  • Have a growth mindset. We all know digital marketing advances daily. This person must have a passion for understanding the today and tomorrow of where content belongs. They must be as excited about working to better understand the platforms, funnels, and segmentations as well as for creating the content itself. 
  • Write, edit, and proof original copy that is exciting, engaging, and drives results.
  • Be adept at working in platforms from Sprout Social and HootSuite to HubSpot, Mail Chimp, Survey Monkey, and more. Our clients use many different platforms, and it’s important that this person be comfortable going in and out of different CRMs and platforms, including natively on social channels. 
  • Provide strategic input to our team and clients around awareness to conversion campaigns as well as email audience segmentation, personalization, personas, and more. 
  • Conduct research to formulate ideas that support engaging and targeted content.
  • Balance strong conceptual copy with marketing best practices and consumer emotional and tangible benefits to create highly effective content and campaigns
  • Ability to quickly shift content voice to align with client brand standards and style guides.
  • Able to create and absorb key brand and product insights.
  • Skills to interview internal and external stakeholders to capture needed insights.
  • Stay current on all digital content trends across channels and share with the team.
  • Have the ability to handle competing priorities, be able to meet deadlines, and be organized.
  • Have the capacity to work independently or as part of a team.
  • Ability to self-manage, prioritize, and communicate progress when working on multiple projects.
  • Ensure that internal processes are followed.
  • Learn the Meld brand voice for internal projects.

Requirements (Must Haves)

  • Bachelor’s degree or higher
  • At least 5-7 years of professional experience as a content creator
  • Agency experience
  • Preference for candidates who live within 90 miles of Iowa City
  • Ability to translate brand strategies into clear, compelling content across audiences and channels
  • Expertise in social media platforms such as Hootsuite, Sprout Social; in CRMs such as HubSpot, Sharpspring; email platforms such as Mail Chimp and Constant Contact; online survey tools such as Survey Monkey; and WordPress
  • Has outlined, researched, drafted, and owned revisions for content like:
    • Organic and Paid Social Posts/Graphic Copy
    • E-Mail Marketing
    • Websites and Landing Pages
    • Digital Ads
    • Brand Guides
    • Scripts
    • Blogs
    • Newsletters
  • Proven experience working on strategic initiatives around content (e.g., content strategies, content auditing, content generation, pitch deck support, audience research, editing/proofing)
  • Proven experience creating advertising concepts and messaging that is on brand and drives brand recognition and conversion
  • Works closely with creative teams since we believe that content and design work hand in hand to create the best outcomes. 
  • Adept at creating creative briefs that outline a content strategy behind the project: always asking “Who is this for?” “What CTA is best, given our other campaigns?” “What about this piece drives value?”
  • Excellent critical thinking/problem-solving skills; strong judgment and the ability to make decisions independently
  • A passion for language, a love of writing, and a demonstrated ability to create narratives; attention to writing detail, including flow, grammar and style
  • Strong presentation skills
  • Capacity to run reports in social media tools, email automation platform, and Google Analytics, present findings to the client and explain what those results mean when compared alongside their marketing goals. 

DESIRED QUALIFICATIONS (NICE-TO-HAVES)

  • Experience in Google Suite, Google Meet, Slack, Toggl, and Asana.  
  • Podcast creation experience

MELD CULTURE

  • Promote a culture of learning
  • Give back through our marketing skills and volunteering
  • Support diversity in all of its forms
  • Encourage innovation 
  • Work remotely. While we still have an office in Iowa City, Iowa our team is fully remote. 

Applications are due Friday, August 5.

Meld Marketing is committed to ensuring that all candidates have an equal opportunity to be considered for employment. Please let us know if you need any reasonable accommodation to participate in the job application or interview process.

 

Job Benefits:

BENEFITS

  • Competitive salaries
  • 401(k)
  • Health, Dental, and Vision insurance
  • Paid time off
  • Flexibility
  • Remote Work
COVID-19 Precautions:

We do gather as a team periodically. It is important for us to keep everyone as safe as possible. Currently, if we have an in-person meeting together, we ask that all staff members are masked.

Application Instructions:

A cover letter, resume, and digital portfolio of content samples. This application only allows for one attachment. Please consolidate your cover letter and resume into one file to attach and provide a link to your digital portfolio.

Please answer all five questions in your cover letter to us. To be eligible for the position, you must meet all 5 requirements to be considered:

  • Do you have experience working in either Sprout Social or Hootsuite?
  • How many years have you worked at an advertising or marketing agency?
  • How many years of experience do you have working in HubSpot, SharpSpring, or another CRM/email marketing platform?
  • How many years of experience do you have working in WordPress?
  • Do you have a valid driver's license?

         

Applying for:

Content Specialist- REMOTE

Meld Marketing

(.DOC, .DOCX, .PDF, .RTF, .TXT, .ODT, .PAGES, .WPS up to 2MB)

Job ID: 82044

Posted 23 days ago

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