Director of Admission Communication and Analytics

Coe College

Coe College seeks qualified candidates for the position of the Director of Admission Communication and Analytics. This position manages communication campaigns for the Office of Admission and also collaborates with the Marketing Office on print and electronic communication efforts, social media platforms and identifying target markets. Responsible for full-cycle planning and management of all recruitment communication campaigns. This position also organizes and executes the student search program internally and via third party relationships.


Essential Job Responsibilities:

  • Supervise the Systems Administrator of Communications.
  • Help identify new target markets for student recruitment efforts, advise on methods for capturing audiences within new markets, and identify best markets for intensive recruitment efforts.
  • Create and maintain effective modeling of scenarios that measure the effectiveness of new initiatives.
  • Isolate variables within enrollment strategies to determine the impact of individual communication efforts within a dynamic approach to enrollment management.
  • Analyze marketing effectiveness and return on investment for marketing strategies within the Office of Admission.
  • Help identify the divisions efforts to better understand direct competitors in the field by analyzing National Student Clearinghouse data for non-matriculated admits and withdrawn students to inform and support student recruitment, engagement, retention, and re-enrollment strategies.
  • Recommend and implement enrollment-related survey instruments to better understand student experiences, likeliness to enroll, register, persist and succeed.
  • Initiate and manage the student search program internally and with third party companies.
  • Monitor the calendar, timelines, logistics and query development for all print and email admission communications
  • Monitor budget expenditures regarding admission communication flow and student search.



  • Bachelor’s degree required. Master’s degree in related field preferred.
  • Five or more years with previous admission experience.
  • Background knowledge of student search programming.
  • Background in admission print and email communication flow.
  • Successful completion of a background check in accordance with Coe College policy.
  • Preferred experience working with Slate CRM system.
  • Experience managing professional staff.


Knowledge, Skills and Competencies:


Position Specific:

  • Demonstrate leadership skills necessary for professional development of supervised staff.
  • Expertise in campaign set up, including campaign creative, campaign goals, content calendars, and reporting/analytics.
  • Prioritize multiple projects in several different areas with overlapping timelines while meeting deadlines.
  • Ability to plan, develop, and executive effective enrollment marketing campaigns.
  • Ability to jump in on any task in order to ensure timelines are met. 
  • Demonstrated analytical reasoning and problem-solving skills.
  • Knowledge of best practices in utilizing social media to support recruitment goals
  • Strong written and verbal communication skills.
  • High level of attention to detail and assurance of met deadlines.
  • Ability to excel in a fast-paced working environment while maintaining a professional and positive atmosphere.


Coe Competencies:

  • Dedication to the educational mission of a private, residential liberal arts college.
  • Ability to maintain positive relationships in a collaborative and diverse team atmosphere.
  • Commitment to excellent customer and/or student service.
  • Demonstrated ethical and responsible decision making.
  • Consistent attendance and accountability necessary to meet position objectives.


Working Conditions and Physical Requirements:

  • Typical office setting – stationary for several hours at a time.

Job ID: 81259

Posted 4 days ago

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