Marketing Specialist-Foundation & Human Resources

Mercy Medical Center

This job supports Mercy’s philosophy of patient centered care by supporting the communication initiatives for fundraising/development efforts through the Foundation and for the recruitment and retention of employees through multiple communication vehicles. This position will focus our communication efforts in two areas critical to building Mercy’s long-term success: developing both financial and human resources in support of Mercy’s mission.
 
  • Job Duties/Essential Functions
    • Job Duties
      • Strategically plan, itemize and execute an annual marketing program that supports Foundation and Human Resources needs and priorities.
      • Drive the development and execution of creative planning, project strategy, and implementation of marketing plans.
      • Shoot and/or coordinate photography/video, write and create content for multi-channel marketing and storytelling – digital, social, web, email, print publications, direct mail, etc. Manages the development/production of various marketing materials from concept to delivery. This includes leading collaborative work with internal and external resources (designers, etc.) throughout the project life cycle to ensure projects are delivered on time, within budget and meet the customer’s expectations and quality standards.
      • Provide guidance and proofreading of various materials.
      • Maintain applicable data analytics and report on communication-related activities.
      • Effectively communicate and prioritize activities in coordination with Foundation and Human Resources leadership.
      • Act as an internal liaison between departments and service lines representing the Foundation and Human Resources in a professional and positive manner.
      • Work with the Marketing and Foundation/HR Teams to maximize marketing opportunities and to distribute information to internal and external constituents.  Primary audiences are Foundation donors and prospective donors, employment candidates and prospects, and existing employees.
      • Ensure appropriate use of branding messages and the consistent use of all Mercy logo marks to position the organization positively.
      • Support Foundation and/or HR-related events from planning to day-of execution including setup/logistics, stakeholder management, program development, promotion and coordination of support staff as necessary.
      • Support the strategic direction, development, design and placement and maintenance of web pages related to the Foundation and Human Resources. Serve as internal technical support person for website users and change requests.
      • Support the posting/advertising within social media sites, email, intranet, search, and search engine marketing.
      • Monitor and regularly report on performance of online initiatives.
      • Identify ways to raise more awareness of and support for the Mercy Foundation.
      • Develop programs and tactics that brand Mercy as an employer of choice in support of recruiting and retention goals.
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  • Knowledge, Skills and Abilities
    • Strong project management abilities to include being organized, collaborative, thorough, flexible to changing priorities, ability to meet deadlines as well as multi-task and manage multiple projects in a fast-paced environment.
    • Exceptional customer-service skills; ability to work effectively with both internal staff and customers.
    • Excellent communication skills including written and verbal as well as interpersonal abilities.
    • Ability to prioritize work and manage a large workload. Creative thinking applied to both problem-solving and planning, concept/project development.
    • Experience with Microsoft Office suite.
    • Ability to confidently present and "sell" ideas/concepts to gain support of internal customers as well as when working with internal staff.
    • Ability to effectively work with production staff to execute final projects (designers, printers, fulfillment houses, etc.)
    • Knowledge of hospital-based infrastructure and reporting relationships.
    • Experience with event planning and exceptional attention to detail. Ability to plan and execute events ranging in size and scope to achieve desired goals.
    • Experience with video production/photography equipment and editing software.
  • Professional Experience
    • 5+ years previous experience in marketing or similar position involving project management and creative experience required
    • Previous experience in website content management and digital marketing required
    • Previous experience with fundraising and/or employer branding, recruitment and retention preferred
    • Healthcare experience preferred
  • Education
    • Required:  Bachelor's degree
    • Preferred: Degree in marketing/communications or related field of study
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Location: Mercy Medical Center - Cedar Rapids · Marketing Communications
Schedule: Full Time, Day, M-F 8 a.m. to 4:30 p.m.

Job ID: 80902

Posted 14 days ago

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