Marketing and Communications Manager

Job Purpose:  This leadership role is to supply constant, sales-qualified opportunities to regional clinics through the creation and execution of a companywide multi-channel marketing plan.

Specific Duties:         

• Create and manage a strategic plan for all traditional and digital advertising for the company’s multiple statewide locations with the company’s President.
• Write, plan, design and direct design for current and future marketing campaigns and materials in both traditional and digital media.
• Manage all internal communications, including regular maintenance of IowaHearing.com and the company intranet.
• Expertise and hands-on experience with web applications and programming languages for WordPress sites.
• Effective creation and management of paid search campaigns.
• Maintain directory listings for each of the company’s locations across the internet.
• Report monthly on the efficacy of digital marketing efforts.
• Manage a defined annual $600k marketing budget for the company.
• In collaboration with a hired consultant, direct 10 hearing health experts, Audiologists and Doctors of Audiology in relationship and disease state marketing to regional primary care physicians
• In concert with the company’s hearing health experts and their regional teams, design and implement regional marketing strategies for each of the company’s locations.
• Build relationships with area and statewide businesses, presenting and leading hearing aid discount plans for their companies’ employees and the businesses’ constituents.
• Regularly meet with Management team to discuss opportunities and move the company’s marketing plan forward.
• Other duties as assigned.

Reports To:      President/Owner

Required Technical Competencies:

• Microsoft Office Suite
• Graphic Design using Adobe Creative Cloud
• Website Management using WordPress
• Inbound Marketing using HubSpot
• Server Maintenance using Amazon Web Services
• Paid Search advertising using Google Ads, Bing Ads and Yelp
• Social Media Marketing using Facebook

Desired Qualifications:

• 5 plus years marketing experience
• 3 years proven sales experience 
• 3 plus years web development experience

Education:  

• Bachelor's (Required)

Required Travel: 

• 25% (Required)
• Available during Iowa State Fair 

Work Location:  

• Office on-site at the home office in North Liberty, IA.
• Ability to work from other clinic locations

Job Type:  Full-time

Pay Range:  $50,000 - $65,000 per year