Graphic Design and Marketing Specialist

Steindler Orthopedic Clinic PLC

Iowa City, IA Marketing & Media $45,000 to $65,000 yearly

Job Reference #: 113832636

Steindler Orthopedic has a special place for a Graphic Designer and Marketing Specialist with a comprehensive skill set who will plan, develop and coordinate branded marketing and communication of Steindlers products and services. This position will spearhead the development of a contemporary organization and physician marketing program designed to increase our visibility and patient top of mind awareness, build on our brand, and strengthen our referral network.

You will partner with internal resources and team members to understand and meet marketing and communication needs and build a brand platform that is simply exceptional. Youll translate ideas and concepts into visual representations that beautifully and efficiently communicate the Steindler brand.

Youll build a Steindler brand guide and evangelize the importance of being on brand.

Youll develop, design and execute a marketing strategy with a heavy focus on referring physician development and community outreach.

A deeper dive into what youll be doing:

Design and update all external and internal marketing and communication material including: print brochures, doctor bio cards, referral collateral, employee newsletters, press releases, advertisements, signage, calendars, business cards, post cards, photography, videos, promotional products, apparel, and any other needs.

Maintain website daily and update as needed using Wordpress.

Develop and maintain social medial including developing copy and content for social channels.

Develop a brand library and house all brand assets including photography, logos, videos, etc.

Provide marketing and practice-building council to the Steindler Team.

Coordination and support of External Events supported or sponsored by Steindler.

Promotion of current physicians: press release, direct mail, internal notification, etc. Build marketing plans for new physicians.

Use of digital and other communication vehicles, using CRM capability to stay in contact with referring physicians to alert them to new developments, new physicians, etc.

Manage our online reputation while building and executing a social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification including creating landing pages and tracking effectiveness.

Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages Steindler evangelism and sourcing share-worthy content.

Brainstorm with ideas for campaigns to spur engagement and highlight Steindler.

Set up and optimize company pages within each platform to increase the visibility of the companys social content.

Moderate all user-generated content in line with the moderation policy for each community.

Create content calendars and syndication schedules.

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then act on the information this means you have to take responsibility for evaluating your work and constantly improving on it.

Collaborate with internal departments (clinic management, business management, talent strategy) to coordinate and deliver on all branding and marketing communications.

Heres what we are looking for:
A team-player, working together with internal and external customers, providing insight when needed and able to be flexible when goals or outcomes differ.
A detail-oriented, professional with a positive attitude who is reliable.
Three to five years of marketing and graphic design experience.
Self-starter with good time management and organizational skills.
BA/BS degree in Business, Marketing, Communication or related field or equivalent working experience.
Advanced skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator). Proficient in Microsoft Office applications and comfortable with photography and video equipment.
Experience working with Wordpress, CMS or other HTML editors.
Skilled in creating, editing and promoting written and visual content.
Ability to work and thrive in a fast-paced work environment.
Self-starter with good time management and organizational skills.
Proven working experience in social media marketing or as a digital media specialist.
Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
Demonstrable social networking experience and social analytics tools knowledge.
Understanding of web design, web development, CRO and SEO.
Understanding of online marketing and a strong understanding of marketing channels.
Positive attitude, detail, and customer oriented with good multitasking and organizational ability.
Here are some of the perks we offer:
Excellent benefit plans available including health, dental, vision, disability, life insurance, wellness and 401k/profit sharing plans. Close parking, free coffee, tea and snacks along with Steindler swag: shirts, coats, Yetis and more!
Who we are:
Since 1950, Steindler Orthopedic Clinic has maintained a reputation as an experienced leader in providing exceptional orthopedic care to patients suffering from bone, joint and muscle injuries and conditions. At Steindler, we keep you moving!
Become a vital member of the Steindler team and enjoy an environment of teamwork and encouragement. We work hard while having a little fun along the way.
We cant wait to meet you! Please apply with your CV and a link to your portfolio.
Apply Here


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Job ID: 69372

Posted 26 days ago

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