Digital Marketing Specialist

McCord Holdings Inc

Coralville, IA Marketing & Media / Administrative & Clerical
McCord Holdings, Inc is a small biotech company in Coralville, Iowa, doing big things! We are on the leading edge of innovative product development, with a sole focus on helping people feel better. We continue to make strides with groundbreaking research, and we are looking for an addition to our team to better connect us with our market and potential customers. Help us spread our message worldwide!
 
Coralville, Iowa is a suburb to Iowa City and the University of Iowa! The community is vibrant and active, with lots of things to do! Including shopping, athletic events, outdoor activities, lots of restaurant options and wonderful schools! Come join us!
 
As a Digital Marketing Specialist at McCord Holdings Inc, you will work on a variety of digital tasks across the business unit with a variety of departments, including Management, Technology, Copywriting, Graphic Design, etc. You will be an integral part of the team’s contribution to strategy, development and execution of Social Media & Digital Marketing campaigns, including content creation, optimization of campaigns, analytics, reporting as well as working with the team in obtaining feedback to promote the brand(s). A proven understanding of the prospective target market and how it applies to the work being done is required. You will also be required to maintain company artwork files, and corporate website content.
Qualified candidates should be prepared to provide examples of past work upon request.
 
Responsibilities:
  • Design, build and maintain social media presences.
  • Create social media content from concept to completion to produce quality engagement.
  • Manage website content and update as required.
  • Plan, execute, and measure experiments and conversion tests and landing pages and optimize user experiences.
  • Responsible for maintaining art files throughout file management system.
  • Coordinate and plan product printing needs, artwork versions, etc, with vendors and product manufacturers.
 
Qualifications:
  • Bachelor’s degree in web development, digital media, communication, business, marketing, public relations or a related field.
  • Experience with Social Media marketing campaigns, KPIs, website SEO, and Google AdWords.
  • Experience with videography, and creating HTML 5 ads.
  • Have robust digital analysis and reporting abilities.
  • Experience managing and updating website content, using Shopify, Wordpress and WooCommerce.
  • Exceptional organizational, project management, problem solving and time management skills.
  • Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally.
  • Excellent written and verbal communication skills. Must be proficient at writing marketing pieces and create/edit copy.
  • Can take projects from start to finish with minimal supervision.
  • Detail-oriented with excellent follow-up, budgeting, and time management skills.
  • Ability to work in a fast-paced environment, with multiple and changing priorities while maintaining strong focus on execution and results.
  • Proficient with MAC computers, Adobe Creative Cloud and Microsoft software.
 
Full-time salaried position with benefits including health insurance, paid holidays, PTO, and profit sharing. Salary is competitive and based on background/experience. Typical hours are 8:30 – 5:00 M-F, but may vary with business needs.

Application Instructions:

Please email resume to inquire@mccordholdings.com

Applying for:

Digital Marketing Specialist

McCord Holdings Inc

(.DOC, .DOCX, .PDF, .RTF, .TXT, .ODT, .PAGES, .WPS up to 2MB)

Job ID: 68991

Posted 18 days ago

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