Communications Manager

Crystal Group Inc

Hiawatha, IA / Cedar Rapids, IA Marketing & Media / Executive & Management

Utilizing Crystal Group’s Strategic Plan and Corporate Messaging Strategy, the Communications Manager will produce and manage effective brand-building and lead-generating communications aimed toward Crystal Group’s target personas.  The successful candidate will be a team player and have proven experience in planning, developing and implementing various communication materials and campaigns.  Blending computer product knowledge with creative, value-added marketing technique is essential.  Primary responsibilities include creating integrated campaigns, writing superior content, editing copy, and assisting with a variety of marketing initiatives that help align sales and marketing.

Essential Functions:
• Collaborate with sales, other marketing team members, technology liaisons, as well as internal and external subject matter experts to produce superior copy that sells, is free from factual errors, and meets the needs of both key stakeholders and our target audience(s)
• Along with the Director of Marketing, the Communications Manager will develop/ coordinate consistent marketing campaigns to attract, engage and convert various target personas
• Create and write various types of optimized content on a consistent basis, including blogs in support of other projects and to attract site visitors through search, social media, and email. (Examples include blogs, whitepapers, infographics, website copy, video scripting, case studies, etc.)
• Grow new leads and cross-selling leads by converting site traffic through effective copy - Calls-to-action, website landing pages, lead generation content and nurture campaign messaging
• Develops fresh, creative ideas for internal and external projects and communications. Monitor news about our industry to guide opportunistic coverage
• Maintain current and thorough understanding of the government, defense and industrial/commercial markets and customers we serve worldwide
• Continually develops copywriting skills and resources to retain creative and technical expertise in the rugged computer hardware industry that is essential to Crystal Group’s growth

• Strong writing, communications, presentation, digital and interpersonal skills
• Proven ability to conceive, draft, proofread and edit materials quickly; understand and communicate about complex, technical or sensitive subjects in a clear, concise and engaging manner
• Proven record in delivering outstanding deliverables that capture the essence of the organization’s products and services
• Demonstrated ability to increase brand awareness and create value propositions and unique product differentiators
• Natural ability to engage at a high level with all parties (across departments, partners, vendors, customers, etc.)

Education & Experience Requirements:
• Bachelor’s degree required – Marketing, Journalism, English and/or Communication majors very strongly preferred
• 5 years’ experience of successful writing, proofing, and editing of marketing materials
• Advanced computer product knowledge preferred
• Advanced skill in Microsoft Office Suite, Adobe Creative Suite, PC and office equipment; Salesforce and Hootsuite experience a plus

AAP/EEO/Minorities, Females, Vets and Disabled are encouraged to apply.

Job ID: 68333

Posted 27 days ago

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