Digital Strategist

Amperage

Cedar Rapids, IA / Cedar Falls, IA Marketing & Media / Sales $38,000 to $45,000 yearly
AMPERAGE Marketing & Fundraising is seeking a talented Digital Strategist, in either our Cedar Rapids or Cedar Falls office, to help develop digital/social media strategies and creative online engagement programs that include communications plans and action for AMPERAGE and its clients.
Description:
Day to day management of assigned Google Ads to include Search, Display, retargeting and YouTube, Facebook, Twitter and LinkedIn search accounts including optimizations, reporting and client calls; work alongside media and account teams to ensure campaigns are fully integrated.
  • Outline account structure and create ad copy to match search queries
  • Pull search query reports, mine for additional keywords and negative keywords
  • Assist in the optimization of assigned accounts by running diagnostic reports, identifying red flags and/or opportunities, and making optimization recommendations
  • Write and edit ad copy for A/B testing purposes
  • Analyze performance data and implement optimizations to increase ROI of campaigns
  • Maintain budget and spend allocation for campaigns based on set goals
  • Partner with analytics in the completion of monthly reports
  • Perform competitive research analysis for all campaigns
  • Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences
Education, Functional/Technical Knowledge:
  • Bachelor’s Degree or equivalent, preferably in marketing
  • Google Certified (within 3 months)
  • Facebook Blueprint elearning (within 3 months)
  • Excellent multitasking abilities and the ability to prioritize well
  • Excellent communications skills, both written and verbal
  • Comfortable working with vendors, clients, and other outside parties
  • Strong detail orientation
  • Ability to manage projects autonomously
  • Strong computer skills, math skills, and internet savvy
  • Must be proficient in MS Excel, PowerPoint, and Word
 
Applying for:

Digital Strategist

Amperage

(.DOC, .DOCX, .PDF, .RTF, .TXT, .ODT, .PAGES, .WPS up to 2MB)

Job ID: 68264

Posted 8 days ago

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