Marketing Manager / Director

First Security Bank & Trust

Charles City, IA Marketing & Media / Executive & Management

POSITION SUMMARY:  Lead all marketing efforts for the bank.   Develop, establish, maintain and improve marketing strategies to meet organizational objectives.  Promote bank’s image, products and services offered by the bank.  Direct the day-to-day marketing functions of the bank.  Manage the marketing staff.



·         Promote the bank’s image and brand by developing and implementing short-term and long-term marketing and advertising strategies that will support the bank’s strategic goals and positively promote all services and products offered by the bank.  Utilize both digital and non-digital strategies to achieve maximum impact of bank’s brand. Track, document and report on the strategies and campaigns.  Meet the regulatory requirements for advertisement and promotion at all times.

·         Prepare the annual marketing budget in order to meet the bank’s goals and objectives.  Manage and monitor the marketing budget.  Work with CFO as appropriate.

·         Manage the bank’s digital presence to promote the bank effectively.  This includes social media platforms and the bank’s website.  Use the best technological tools, resources and vendors to achieve maximum results.

·         Manage and direct the community outreach efforts and bank wide participation in bank sponsored community events.

·         Provide support to the bank’s lending and retail teams by creating target lists, providing competitive information and prepare materials as needed for campaigns and promotions. 

·         Support the President/CEO with internal and external corporate communications.

·         Support the bank’s financial literacy program. 

·         Support the bank’s growth goals by conducting and analyzing customer research utilizing the available resources.   Develop new customer prospecting lists matching the bank’s desired customers.  Stay current with market conditions and competitor products.   Inform Senior Management regarding changes in the Market. 

·         Lead the product development, implementation and communication process utilizing a product development team.  Facilitate opportunities for business development and make recommendations to appropriate bank personnel on products that may be beneficial to the bank and its customers.

·         Manage current and recommend future vendor relationships that are value added to the department and improve effectiveness of marketing efforts.

·         Manage the bank’s charitable donations.  Assist office personnel in the decision making process for their local contributions.  Direct the appropriate requests to the bank’s foundation.

·         Supervise marketing employees to ensure a competent, educated and motivated staff.

·         Other duties as assigned.



·         Exceptional communication skills, both verbal and written.

·         Strong organizational and planning skills.

·         Ability to think strategically, conduct problem analysis and create solutions.

·         Willingness to work collaboratively with others.  Ability to get along with people at all levels of the organization.

·         Strong technical skills and the ability to utilize technology for maximum effect and efficiency.




·         Bachelor's degree in Marketing, Public Relations or similar field of study strongly desired.  An equivalent amount of education and work experience will be considered.



·         7 years’ marketing or sales experience in a service based industry.

·         Knowledge of marketing tools and techniques.

·         Proficient in relevant computer applications.

·         Proficient in social media marketing.

·         Prior use of CRM software


Applying for:

Marketing Manager/Director

First Security Bank & Trust

Application Instructions

To apply please send cover letter, resume and salary requirements by Friday, November 9, 2018 to or to First Security Bank & Trust, Attn: Human Resources, PO Box 577 Charles City, IA 50616.

Apply by Email

Applying for:

Marketing Manager/Director

First Security Bank & Trust

(.DOC, .DOCX, .PDF, .RTF, .TXT, .ODT, .PAGES, .WPS up to 2MB)

Apply by Mail

First Security Bank & Trust, Attn: Human Resources, PO Box 577 Charles City, IA 50616.

Job ID: 66197

Posted 19 days ago

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