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Public Relations Specialist

Cedar Rapids, IA

Job Information:

The Public Relations Specialist is accountable for the oversight and strategic execution of public relations and communication strategies for Plaid Swan Inc. and our clients. Through the effective management of internal and external resources, you will actively strive to build and enhance Plaid Swan as a brand and manage the public relations of Plaid Swan clients through creative and innovative relationship management and communications programs, using traditional and non-traditional (social) methods.

This position requires you to be:
  • Fast paced, marketing enthusiast
  • Dedicated to the creation of written documents and events that are unique and effective
  • Skilled public speaker and brand ambassador
  • Willing to take calculated risks
  • An exceptional communicator with internal team and external clients
  • Energetic self-starter that thrives on a challenge
  • Innovative and tenacious problem solver
  • Passionate team player with high level of integrity
  • Results focused

Under the supervision of Partner, Betsy McCloskey, the public and media relations team is accountable for:
  • Building unique and influential communication strategies that increase the clarity, reach and engagement of both our brand and the brands of our clients through targeted regional markets and those around the world.
  • Develop and execute a PR strategy for Plaid Swan Inc. that ties to overall business strategy/long-term vision.
  • Ensure that all team members are informed of the efforts and timelines of PR events and projects.
  • Develop effective, measurable public relations plans for our clients.
  • Develop and manage pipeline of news announcements; coverage opportunities; speaking and award opportunities, to ensure a steady stream of activity for Plaid Swan Inc. and our client base.
  • Respond to all incoming media requests, and serve as the point of contact for journalists and other influencers.
  • Required to build strong, personal relationships with key media contacts in all markets we serve.
  • Develop existing and new media channels and content – earned, shared, owned – to build share of voice and reputation of Plaid Swan and clients.
  • Develop supporting media relations materials (response statements, news releases, briefing materials, contributed articles, etc.) and help plan and manage integrated PR campaigns for product launches, partnership activities and company news for Plaid Swan Inc. and client base.
  • Proactively partner with the content strategist and AE’s on, both internal and external efforts, to uncover evolving industry trends, programs, and partnerships and develop a communication strategy around them
  • Ensure that Plaid Swan Inc. is free from liability and risk for events completed on behalf of clients.
  • Create and measure proformas for all client events.
  • Develop processes in conjunction with the partners to ensure the PR department is profitable.

  • Support the creation of engaging messages, storylines and content for a variety of communications, media and channels, including online content, presentations, video, web and collateral as needed.
  • Work closely with Partner Betsy McCloskey to build Plaid Swan Inc.’s brand story and core messaging.

Content Marketing/Account-Based Marketing:
  • Work with the content strategist to ensure consistency of client’s messaging.
  • Collaborate with clients on developing and promoting all their events (user conference, exhibitions, tradeshows, regional networking, etc.)
  • Help identify opportunities of sponsorship opportunities and participation in local events (job fairs, industry associations, trade events) to raise client profiles.

General Responsibilities:
  • Behave in a professional manner with the highest degree of ethics and integrity
  • Work well with a team of professionals by earning trust and respect through effective leadership.
  • Actively participate in team/staff meetings and collaborate with the team by contributing ideas and solutions.
  • Promote positive and productive relationships with prospects, customers and colleagues alike
  • Seek and share product knowledge from colleagues and other resources
  • Maintain consistent communication with your Managing Partner about accomplishments, concerns, status, workload, career goals and any ideas to improve the work environment.
  • Develop and maintain strong media relationships.
  • Perform any other assigned duties, functions, or tasks, as necessary, to achieve the highest degree of effectiveness

Mandatories to Acquire Position
Minimum of 2 years verifiable PR experience
Exceptional writer
Car and valid driver’s license/ insurance

Applying for:

Public Relations Specialist

Plaid Swan Agency

Application Instructions

Please include two writing examples.

Apply by Email

Applying for:

Public Relations Specialist

Plaid Swan Agency

(.DOC, .DOCX, .PDF, .RTF, .TXT, .ODT, .PAGES, .WPS up to 2MB)

Apply by Mail

425 E 2nd Street

Posted 06/25/18

Job ID: 64716