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Marketing Content Creator

Hiawatha, IA

Job Information:

JOB SUMMARY:
The MobileDemand Content Creator is an energetic and focused team member who will help create and deliver creative campaigns for MobileDemand products, services, and solutions. Along with the Marketing Team, the Content Creator will initiate and produce compelling and persuasive optimized content across various channels and SEO and social media campaigns. Content should maximize opportunities for engagement, indexing, ranking, click-throughs, and conversion. Content created will be implemented in both digital and traditional marketing campaigns and will support the MobileDemand brand, aligns with company goals and objectives, and contributes to accelerated growth and bottom line results. Content will be implemented in targeted marketing campaigns that generate traffic and qualified leads for new and repeat business; improve brand awareness and equity; influence perceptions and purchase decisions; engage customers, prospects, and partners throughout the buying cycle to increase lifetime value; and optimize marketing investment.

Activities the Content Creator may be involved with will include: online marketing (website, SEO, SEM, PPC, social media); lead management; content creation; public relations; and sales tools creation. Contributing creative ideas, proven project management, and the ability to work closely with all departments within this company are crucial to the success of this position. Candidates should provide at least five (5) examples of work completed.

JOB DESCRIPTION:
The desired candidate will have a mix of experience and skills that will allow them to perform the following duties with competency.
  • Learn and understand company products and processes.
  • Develop a strong understanding of MobileDemand products/services/solutions, competitors, and industries.
  • Create content incorporating best practices for PPC, SEO, and social media – web copy, social media campaigns, blog posts, product descriptions and spec sheets, case studies, white papers, brochures, video scripts, corporate and sales presentations, sales promotions, media releases, and other content identified to support business needs and growth.
  • Maintain an editorial content calendar, develop new content to keep the website fresh and relevant, and recommend and implement improvements.
  • Execute on tactics that generate qualified leads/opportunities to sell.

POSITION SPECIFICATIONS:
  • Excellent written and oral communications skills
  • High energy, team oriented, outgoing personality, suggest creative solutions
  • Previous content creation experience in a B2B environment
  • Experience researching products and industry-related topics, along with fact-checking
  • Experience conducting keyword research and ability to use SEO guidelines to optimize content
  • Digital marketing experience including PPC, SEO, social media, and measuring and analyzing web traffic
  • Experience in computer industry preferred
  • MS Office (intermediate experience in Excel, Word, PowerPoint)
  • Experience work with CMS (Orchard) – Preferred (will train)
  • Experience working with channel partners on co-marketing initiatives
  • 2+ years of Marketing experience - Preferred
  • Ability to adhere to specific deadlines
  • BA in marketing, communications, journalism, or related degree

COMPENSATION:
  • Salary plus performance bonus compensation program
  • Paid vacation and holidays
  • Company 401k program with company match
  • Company health/dental plan
  • Company life insurance and short-/long-term disability

Applying for:

Marketing Content Creator

MobileDemand

(.DOC, .DOCX, .PDF, .RTF, .TXT, .ODT, .PAGES, .WPS up to 2MB)

Posted 05/24/18

Job ID: 42892620