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Digital Marketing Specialist

Iowa City, IA

Job Information:

About IDx:
At IDx, we believe that automation has the potential to transform the quality, accessibility, and affordability of medical diagnosis. IDx is expanding its go-to-market team to launch what will likely be the first AI device cleared by the FDA to practice medicine for use in the front lines of healthcare.

At IDx, you will share in the returns of the commercial success that you drive. IDx offers a fair salary and benefits package, augmented with an equity stake in the company. We are a private company with substantial funding and a deep product pipeline. Your work will be instrumental in driving IDx’s long-term value.

For more info, visit

What we are looking for:
IDx is looking for a creative, results-oriented individual who can help scale up our marketing efforts. The Digital Marketing Specialist will be responsible for maintaining a consistent and strategic online presence for IDx across a variety of channels to increase brand awareness, generate qualified leads, and deepen customer engagement.

The ideal candidate will measure success in number of individuals with eyesight saved, not just in number of likes on a Facebook post. They will value credibility over hype and substance over fluff. They will be passionate about creating valuable content for our target stakeholders: physicians, healthcare administrators, and patients.

This is a new position, so the individual hired will be heavily involved in shaping the priorities and responsibilities of this role. Responsibilities may include:
  • Plan, develop, and execute digital programs and campaigns across a range of platforms
  • Lead ongoing management of the website and social networking landing pages
  • Develop and write digital content and maintain content publishing editorial calendar
  • Collaborate with the marketing and sales team to develop online communications that support the company’s overall strategy and business objectives
  • Manage agency and vendor relationships to ensure any outsourced work is high quality and consistent
  • Optimize for SEO and manage site and campaign analytics
  • Integrate marketing outputs with CRM system to facilitate sales
  • Conduct continuous messaging testing on strategic landing pages and social media posts
  • Ensure all online communications adhere to regulatory and quality control standards
  • Identify opportunities for applying new technologies, products, and services to online campaigns

  • Bachelor’s degree in marketing, communications, graphic design, or related field
  • 2+ years relevant experience in content creation, digital marketing campaigns, social media management or equivalent
  • Exceptional written and verbal communication skills
  • Solid understanding of web metrics, digital analytics, with the ability to analyze and interpret data
  • Please include a link to your portfolio on your resume or cover letter. Or you can email 3-5 work examples to

Desirable qualifications:
  • Prior experience in healthcare, B2B, or other regulated industry highly desirable
  • Prior experience working with SEO, CRM, Google Analytics, Adwords, and/or other digital marketing tools
  • Basic design skills and familiarity with Adobe Creative Suite

Other attributes that will help you in this role:
  • Highly conscientious and solution-oriented
  • Flexible and able to adapt to a rapidly changing work environment
  • Eager to learn and willing to consider other points of view
  • Self-motivated with the ability to work independently and take initiative
  • Forward-looking with an optimistic world view
  • Detail-oriented with the ability to prioritize efficiently and multi-task
  • Passionate about meeting customer needs

The rigors and challenges of work at IDx are not for everyone, but the team here has some amazing opportunities to:
Work with world-renowned doctors who are pushing the limits of machine learning in medicine. Build upon research and distribution partnerships with IBM’s Watson Health team to revolutionize health tech. Tackle complex problems/projects with the highest levels of quality and execution for audiences that include top technologists, the FDA, and world-leading healthcare providers. Push the accessibility and quality of healthcare to new heights to improve the lives of millions of people.

How to apply:
If you’re interested in learning more about working at IDx, check out Andif you’re ready to help our team build the future of healthcare, send us your resume at

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Digital Marketing Specialist


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Applying for:

Digital Marketing Specialist


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Posted 04/16/18

Job ID: 40218556