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Product Marketing Manager

Coralville, IA

Job Information:

Foundations in Learning, a provider of assessments and interventions for elementary and middle school age students, is seeking a Product Marketing Manager to lead its marketing efforts. The position will be located at the company offices in Coralville, IA or remotely.

Typical work-related activities include:
- Plan, execute, and measure creative and unique marketing campaigns to support achievement of sales goals
- Support the FIL Sales team in production of sales collateral, presentations, and engaging messaging to effectively communicate our products and solutions
- Research and validate consumer needs with product features to create fluid connection to FIL’s offerings
- Assist with product demos, business cases, whitepapers, and updating online content
- Build and execute a social media strategy
- Translate product features to create an effective value proposition for clients
- Coordinate and assist with establishing FIL’s emerging products by identifying new opportunities through trade shows, speaking engagements, and outreach efforts
Bachelor’s degree (MBA preferred) or equivalent work experience

Minimum 5 years’ experience in B2B marketing role

- Proactive with engaging potential leads, creating relationships within industry, and communicating key differentiators in product offerings
- Insights-driven with experience analyzing data
- Familiarity with Zoho or other CRM software a plus
- Ability with HTML/CSS a plus
- Design experience
- Excellent written and verbal communication to achieve results and build brand support
- Previous experience managing external agencies and defining milestones, costs, and providing feedback to ensure quality production
- Extremely organized, attentive, and team-oriented with a strong sense of accountability
- Strong project management and multitasking skills
- Knowledge of and experience with the K-12 education marketplace highly preferred

Applying for:

Product Marketing Manager

Foundations In Learning

(.DOC, .DOCX, .PDF, .RTF, .TXT, .ODT, .PAGES, .WPS up to 2MB)

Posted 10/05/17

Job ID: 62169