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Social Media Marketing Manager

Cedar Rapids, IA

Job Information:

We are looking for a talented social media manager to administer social media accounts for Plaid Swan and select clientele. You will be responsible for creating original content, managing posts and responding to followers. You will manage the image of Plaid Swan and our clientele in a cohesive way to achieve desired marketing goals.
As a Social Media Manager, we expect you to plan, manage and optimize paid campaigns on social media advertising platforms to meet client goals.
Ultimately, you should be able to handle our social media presence, and that of our clients, ensuring high levels of web traffic and customer engagement.

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency for Plaid Swan and our clients
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications
  • Design, implement and manage social advertising on behalf of Plaid Swan and our clients. Will include advertising on Facebook, Instagram, Twitter, YouTube, and LinkedIn.
  • Analyze and report on campaign performance daily, leveraging data from internal and external sources. Provide deeper dive insights monthly and quarterly.
Minimum Experience
  • Minimum of 2 years of experience in paid social media advertising campaign management and optimization, with emphasis in Facebook
  • Proficiency in digital advertising and analytics platforms (such as Facebook, Twitter, LinkedIn, Google Analytics)
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image, and video)
  • Solid knowledge of SEO, keyword research, and Google Analytics
  • Knowledge of online marketing channelsFamiliarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • Bachelors or better in Marketing or relevant field

Application Instructions:

Please provide a cover letter outlining your experience as it relates to the job description. Successful candidates will have experience with both posting and advertising for company pages on social media platforms, specifically Facebook.

Applying for:

Social Media Marketing Manager

Plaid Swan Agency

(.DOC, .DOCX, .PDF, .RTF, .TXT, .ODT, .PAGES, .WPS up to 2MB)

Posted 09/25/17

Job ID: 27765669