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Social Media Marketing Manager

Cedar Rapids, IA

Job Information:

The Social Media Marketing Manager plans, manages and optimizes paid  campaigns on social media advertising platforms to generate B2B leads.  The ideal candidate combines best practices in social and digital  advertising with creative yet measured approaches to achieve goals.  The  Social Media Marketing Manager must be highly experienced in all  aspects of digital platforms – from account management and campaign  setup to reporting.  This individual is highly analytical yet able to  translate data into understandable analysis and actionable  opportunities.
  • Design paid social media strategies and campaigns to achieve lead generation objectives and ROI goals
  • Coordinate, set up and launch campaigns on various platforms,  including Facebook, LinkedIn and Twitter. Also serve as the internal  subject matter expert for those platforms.
  • Analyze and report on campaign performance daily, leveraging data  from internal and external sources. Provide deeper dive insights monthly  and quarterly.
  • Continuously propose and implement optimizations to achieve goals
  • Manage campaign calendar
  • Manage campaigns to budget
  • Coordinate campaign details with Marketing Services, BI, Sales Planning and Sales
  • Stay up-to-date on channel and industry trends
  • Serve as a thought leader on new and emerging digital channels 


Education

 Bachelors or better in Marketing or related field.
                                                        

Experience

 Required                   
Minimum  of 3 years (5+ desired) of experience in paid social media advertising  campaign management and optimization, with emphasis in Facebook                
Data driven mindset with a strong analytics background               
Experience in developing, deploying and analyzing A/B and multivariate testing                
Proficiency in digital advertising and analytics platforms (such as Facebook, Twitter, LinkedIn, Google Analytics, Omniture)               
Willing to roll up your sleeves and get it done mentality               
 Working knowledge of HTML               
Experience Working with Agency Partners               
           
       
               
           
       

Posted 09/05/17

Job ID: 26972927