Healthcare Marketing Consultant
Cedar Rapids, IA
As a Geonetric healthcare marketing consultant, you’ll provide strategic digital marketing recommendations to our healthcare clients. You’ll gain a deep understanding of our clients’ healthcare organizations, marketing initiatives and growth goals. You’ll research industry trends and client-specific online data to develop recommended marketing strategies. You’ll work with our services teams to prepare proposals and digital marketing plans. And you’ll present your recommended marketing approaches and spending budgets to clients, focusing on how Geonetric will achieve their desired results. We’re looking for consultants who are innovative, creative and experts in digital marketing. Industry expertise is preferred too. If you have a passion for helping marketing teams achieve their goals, we want to talk to you!
•Serve as the consultant for a portfolio of Geonetric healthcare clients – gain a deep understanding of their digital marketing initiatives, budgets and growth goals.
•Analyze client online data and conduct marketing research to identify trends and opportunities.
•Become knowledgeable about Geonetric’s products and services, as well as achievements and successes that correlate with the goals our clients are trying to achieve.
•Recommend marketing strategies according to the clients’ objectives and budget.
•Collaborate with our digital marketing services teams to prepare accurate recommendations and proposals.
•Collaborate with our client services team to ensure happy, satisfied clients and renewal of accounts.
•Serve as a subject matter expert by keeping current on industry trends and sharing information through blogging and speaking
•Attend conference and tradeshows to grow client relationships and develop industry knowledge
EDUCATION AND EXPERIENCE
•Bachelor’s degree in Business, Marketing, or related field required
•3-5 years of related experience in client relationship management or sales required
•Strategic marketing experience required
•Digital marketing experience preferred
•Healthcare experience preferred
•Strong oral and written communication skills required; especially on the phone
•Ability to communicate effectively with C-Suite level executives and within a group or committee structure required
•Strong analytical, reasoning, problem solving and organizational skills required
•Ability to multitask required
OTHER SKILLS AND ABILITIES
In addition to being an amazing digital marketing account manager, you’ll need to fit into our unique culture and be:
•Self-organized. There are no managers at Geonetric. You’ll be a part of a self-organizing team, with no one “supervising” you. You should naturally get a lot of high quality work done to completion without outside pressure.
•A doer. You need to be capable of identifying and resolving obstacles, using strong reasoning skills and creative thinking to get things done. You need to have a strong attention to detail, a drive for quality, and a willingness to see things through to completion.
•Flexible. You need to be able to work in an environment in which there is substantial ambiguity; things change rapidly and often, and you need to adapt to new ways of thinking.
•Self-aware. You need to be able to see yourself and your own behaviors from the perspective of others – and understand how your behaviors affect those of your peers on your self-organizing team.
•Driven to improve. You need to have a strong desire to be better tomorrow than you are today. You are constantly seeking ways to improve your own work. You’re passionate about your discipline.
•A solid communicator. You need to be able to take input from many sources, think through that information, and present concise, clear recommendations to technical and non-technical people.
•Frequent overnight travel to client sites required