Ecommerce Manager

Kent Precision Foods Group

Muscatine, IA Executive & Management / Marketing & Media
The Ecommerce Manager will be primarily responsible for overseeing and managing the department of Kent Precision Foods Group (KPFG) which includes brands like Dole Soft Serve, Land O’Lakes, Thick-it, and Sqwincher.  This leadership role will lead and manage the strategic direction of the organization through Amazon’s and other third parties’ platforms. The Manager will collaborate with cross-functional departments to deliver on P&L targets by managing merchandise planning, site experience and traffic through a SEO plan. This position must be able to assess and initiate opportunities for growth and lead/manage the implementation of said duties creating a dynamic customer experience.  They will also be responsible for research and development of new online marketing strategies, and for hiring and training the ecommerce team.  The candidate must have at minimum 3 years of proven experience working directly with Amazon or through a broker/consultant with full understanding of the Vendor Central Portal and specifically Amazon Advertising, which includes Vendor Powered Coupons and building the brand registry

SUPERVISORY RESPONSIBILITIES: Associate Brand Manager Ecommerce

PRIMARY DUTIES & RESPONSIBILITIES:
  - Responsible for the KPFG/Sqwincher E-Commerce P&L through understanding key performance indicators, while ensuring that overall business targets are met.
  - Lead, strategize and execute main KPI’s to drive sales growth on Amazon, Walmart and other third party platforms.
  - Define and lead ecommerce strategy for KPFG by collaborating with internal and external contacts to deliver actionable work plans.
  - Utilize marketing team to define, establish, and implement brand standards and designs of products and images on the detail pages of the third party providers. Develop processes and coordinate communication across all departments connected to the ecommerce strategy.
  - Keep abreast of new developments in the e-marketing industry to continually develop KPFG’s digital marketing needs domestically and internationally.
  - Create customer experience plan in a changing environment; review and refresh as necessary
  - Increase customer awareness through SEO plan while prioritizing initiatives.
  - Collaborate with internal and external marketing agencies in order to create a user friendly digital experience that provides relevant onsite customer experiences.
  - Build the annual business plan and budget for e-marketing to maximize resources and online presence.
  - Work with Sales and Marketing to develop seasonal strategies around various product categories.
  - Collaborate with internal website management personnel for any needs connected to ecommerce.
  - Work with Executive Team to provide insight and progress.
  - All other duties as assigned.

CORE COMPETENCIES:
Listening, Planning, Presentation skills, Self-development, Process Management, Time Management, Business Acumen  
                 
EDUCATION & QUALIFICATIONS:
  - Bachelor’s Degree in Business or Marketing
  - Proven experience in executing sales and marketing strategies directly with Amazon or with the support of a broker/consultant with full understanding of the Vendor Central Portal and Amazon Advertising
  - Successful experience in executing sales and marketing strategies on third party platforms
  - Excellent knowledge of Microsoft suite of products, including PowerPoint, Excel and Word.
  - Graphic Design abilities a plus
  - Valid Driver’s License

EXPERIENCE:
  - 5+ years’ experience in sales or marketing through knowledge of the ecommerce category.
  - 3 years minimum of managing and executing sales and marketing strategies on Amazon and the Vendor Central Portal
  - 2 years minimum of managing and executing sales and marketing strategies on Walmart.com and Retail Link

TRAVEL:
  - 10-15%

Job ID: 67584

Posted 12 days ago

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