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Search Strategist

Cedar Rapids, IA

Job Information

SUMMARY

Do you love Google? Do you crave data and data sharing? Do you thrive on high-performing websites? You might just be a perfect match for our Search Strategist! As a Search Strategist you'll assess the health of client sites and search profiles. You'll define clients' search strategies and keep them on track. And you'll serve as a subject matter expert on SEO by sharing your knowledge with colleagues and clients through training, blogging, and speaking.

ESSENTIAL DUTIES AND RESPONSIBILITIES

While you might get to work on just about anything at Geonetric, you'll primarily:

•Work directly with clients to establish goals and strategies as well as present recommendations and solutions that align search strategy with clients' website and organizational goals

•Understand the personality of each client in order to recommend unique digital solutions specific to them

•Assess the health of client sites and search profiles, create reports based on your findings, and work across teams to present findings to clients

•Identify upsell opportunities based on website performance and analytics data

•Implement, use, and maintain SEO software tools to identify, diagnose, and monitor search-related issues

•Establish processes, develop guidelines, and guide the search-related work of teammates

•Serve as a subject matter expert and internal consultant on search engine optimization to other teams

•Share knowledge with internal and external clients by mentoring, training, blogging, and speaking on search strategy

•Work with other members of the Digital Marketing team to develop digital marketing strategies for clients, including PPC, social media, business listings, email and more

EDUCATION AND EXPERIENCE

•Bachelor's degree in business, marketing, or related field required

•5+ years of SEO experience required

•Search engine optimization best practices experience required

•Google Search Console experience required

•Experience with SEO tools (Moz, SEMrush, Screaming Frog, etc.) required

•Google Analytics experience required; additional analytics platforms preferred

•Google Tag Manager experience preferred

•Paid search strategy and Google AdWords experience preferred

•Strategic marketing experience preferred

•Content marketing experience preferred

PROFESSIONAL SKILLS

•Direct client experience required

•Experience presenting recommendations to clients and/or leading trainings, workshops, etc., required

•Website data analysis experience required

•Google Analytics Certification preferred

•Google AdWords Certification preferred

•Bing Ads Accredited Professional Certification preferred

•Knowledge of current web design best practices/capabilities preferred

OTHER SKILLS AND ABILITIES

In addition to being an amazing Search Strategist, you'll need to fit into our unique culture and be:

•Self-organized. There are no managers at Geonetric. You'll be a part of a self-organizing team, with no one "supervising" you. You should naturally get a lot of high quality work done to completion without outside pressure.

•A doer. You need to be capable of identifying and resolving obstacles, using strong reasoning skills and creative thinking to get things done. You need to have a strong attention to detail, a drive for quality, and a willingness to see things through to completion.

•Flexible. You need to be able to work in an environment in which there is substantial ambiguity; things change rapidly and often, and you need to adapt to new ways of thinking.

•Self-aware. You need to be able to see yourself and your own behaviors from the perspective of others – and understand how your behaviors affect those of your peers on your self-organizing team.

•Driven to improve. You need to have a strong desire to be better tomorrow than you are today. You are constantly seeking ways to improve your own work. You're passionate about your discipline.

•A solid communicator. You need to be able to take input from many sources, think through that information, and present concise, clear recommendations to technical and non-technical people.

TRAVEL

•Occasionally may require overnight travel to client meetings.

Posted 09/01/16

Job ID: 20269185
Mactive ID: 31334